Data Plumbing Tools = Helping Businesses Real-Time… Collect Data… Understand Customer Wants & Improve Business Processes Increase Customer Input / Improve Products Manage Direct Customer / Subscriber Relationships Improve Consumer Decision Making …Manage Connections… Organize Internal + External Communication Communicate with Customers via Multiple Channels Organize Customer Data Across IT Systems …Optimize Data Improve Analytics / Recommendations / Personalization Respond To Customer Events at Scale Discover Business Insights + Optimize Fulfillment Manage Data Growth & Eliminate Inefficiencies Internet Trends 133 2019