Salesforce + Adidas = Collect Data to… Increase Customer Input / Improve Products Salesforce = Customer Engagement Salesforce Annual Revenue …as every company transforms their relationships $16B with their customers…they're fundamentally changing how they sell & how they service, how they market & innovate. e u They're connecting with their customers in a n e $8B whole new way. They're building incredible new v intelligent 360-degree views of their customers, & Re they're using extraordinary new tools to get faster, more informed decisions & at the heart of all this transformation is Salesforce. Marc Benioff – Salesforce, Co-Founder / Co-CEO, 8/18 $0 FY2001 FY2010 FY2019 FY = January Adidas = Customer Co-Creation Adidas E-Commerce Sales €2B We need to be able to respond to consumer les expectations immediately. The relationship a S between Adidas & Salesforce allows us to be e proactive in our designs – our ability to roll out c new products & influence trends is amazing... mer €1B m o Our direct connection with customers through C - Salesforce basically makes it happen overnight. E Kasper Rorsted – Adidas, CEO, 6/18 €0 2014 2016 2018 Source: Salesforce SEC Filing. Goldman Sachs Investment Research. Marc Benioff @ FQ2:19 Salesforce.com Earnings Call (8/18). Salesforce Connections 2018 Keynote Address, Adidas Annual Report (2018) Internet Trends 135 2019