Various Online Grocery Retail Formats = Competing For Consumer Wallet Share Freshippo(Hema) / Miss Fresh / XingshengYouxuan/ Meituan/ 7Fresh … Dingdong Maicai/ SongshuPinpin/ Ele.me / Taoxianda / PupuShengxian… Dailuobo… JD Daojia… • Owned & operated stores • Order in app • Order in app or groupbuy • Order in app • Pick-up or delivery • 30min delivery to home in WeChat mini-programs • 30min delivery to home • Freshippo – 135+ stores • Owned & operated • Next day delivery to • Fulfilled by partner stores, inventory + fulfillment neighborhood sorting delivered by Meituan / station + self pick up Ele.me / Taoxianda /JD • Franchised community partner owner Internet Trends 324 2019

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