The data-driven world will be always on, always tracking, always monitoring, always listening & always watching – because it will be always learning. What we perceive to be randomness will be bounded into patterns of normality by sophisticated artificial intelligence algorithms that will deliver the future in new & personalized ways. Artificial intelligence will drive even more automation into businesses & feed processes & engagements that will deliver new levels of efficiency & products that are tailored to business outcomes & individual customer preferences. Today, companies are leveraging data to improve customer experiences, open new markets, make employees & processes more productive & create new sources of competitive advantage… Traditional paradigms will be redefined (like vehicle or white goods ownership) & ethical, moral & societal norms will be challenged… David Reinsel / John Gantz / John Rydning – IDC, The Digitization of the World – From Edge to Core, 11/18 Internet Trends 155 2019