WeChat Jump Jump= Simple Game Helped Create Ecosystem of Mini-Programs Uniqlo Pinduoduo Tongcheng-Elong Brand eCommerce Travel Booking Tiao yi tiao (Jump Jump) ~3x Conversion vs. Industry 89MM+ MAUs 169MM+ MAUs First Mini-Program Game 100MM+ DAUs in two weeks WeSing QR Code Xiaoniangao Entertainment Public Transit Photos 73MM+ MAUs 48MM+ MAUs 214MM+ MAUs Source: WeChat Open Class PRO 2019(01/19), Tencent Global Digital Ecosystem Summit(05/19), MAU per QuestMobile Mini-Programs 4/19. Internet Trends 308 2019