Retail Customer Satisfaction = Can Rise With Data + Personalization Survey of Retail Customers 91% Prefer Brands that Provide Personalized Offers / Recommendations 83% Willing to Passively Share Data in Exchange for Personalized Experiences 74% Willing to Actively Share Data in Exchange for Personalized Experiences Accenture (Global*) Source: *Accenture survey of 8,000 consumers in Canada, France, Germany, Italy, Spain, Sweden, The UK, & USA (2018). Note: Passively sharing data includes things like purchase history, etc. Active sharing data would include brand preference, favorite fabrics, etc. Internet Trends 148 2019