User Experience + Sales Optimization (Post-1995)… Amazon = Customer Data Real-Time Amazon Digital Information Capture Annual Revenue $250B ue This is Day 1 for The Internet – en $125B & if we execute well – for Amazon.com. Rev Today, online commerce saves customers money & precious time. Tomorrow, through personalization, online commerce will accelerate the very process of discovery. Amazon.com uses the Internet to create real value for its customers &, by doing so, hopes to create an enduring franchise. This year, we maintained a dogged focus on improving the shopping experience…we now offer...vastly more reviews, $0 content, browsing options & recommendation features. 1994 2006 2018 Amazon Annual Report – 1997 Source: Amazon Revenue from CapitalIQ (Collected 2019) Quote: 1997 Amazon Annual Report Image: Amazon.com (2019) Internet Trends 131 2019