Figure 5 – Data Stored in Public Clouds Versus Traditional Datacenters Data Stored in Public Clouds vs. Traditional Datacenters 100% 90% 80% 70% Enterprise Datacenters 60% 50% 40% 30% Public Cloud 20% 10% 0% 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 Source: Data Age 2025, sponsored by Seagate with data from IDC Global DataSphere, Nov 2018 Business models and the location of data This is not necessarily an easy task given that management may be changing, but the technical some industries still have data in silos within the requirements and challenges remain. Data must corporate walls, as well as outside the corporate be archived and stored in ways that provide walls residing in branch offices, contractor sites, appropriate levels of performance and enable or some other location where the data is not analytics and intelligence to be applied to them, generally accessible. but it must be done cost-effectively and securely. There is a lot of data that has been done by third parties, and there’s a lot of data we own but it sits out with other people. A big part is trying to figure out how we might bring back that data and store it. We may not even know what we need it for, but we need it stored in one place so that others, like data scientists, can have access. – CIO and SVP of Corporate IT, Major Media Firm IDC White Paper I Doc# US44413318 I November 2018 The Digitization of the World – From Edge to Core I 11