The Demand for Storage Remains Strong The amount of data created in the Global IDC currently calculates Data Age 2025 storage Datasphere is, of course, the target for the capacity shipments across all media types (HDD, storage industry. Even with the amount of data SSD, NVM-flash/other, tape, and optical) over the created that is discarded, overwritten, or sensed, next 4 years (2018–2021) will need to exceed the but never stored longer than milliseconds, there 6.9ZB shipped across all media types over the still exists a growing demand for storage past 20 years. IDC forecasts that over 22ZB of capacity across industries, governments, storage capacity must ship across all media enterprises, and consumers. types from 2018 to 2025 to keep up with storage demands. Around 59% of the capacity will need To live in a digitized world where artificial to come from the HDD industry and 26% from intelligence drives business processes, customer flash technology over that same time frame, with engagements, and autonomous infrastructure or optical storage the only medium to show signs where consumers' lives are hyper-personalized in of fatigue as consumers continue to abandon nearly every aspect of behavior – including what DVDs in favor of streaming video and audio time we'll be awakened based on the previous (Figure 10). day's activities, overnight sleep patterns, and the next day's calendar – will require creating and storing more data than ever before. Figure 10 - Worldwide Byte Shipments by Storage Media Type Worldwide Byte Shipments by Storage Media Type 5.0 4.5 HDD 4.0 es3.5 SSD yt etab3.0 NVM-NAND Z2.5 2.0 NVM-Other 1.5 Optical 1.0 Tape 0.5 0 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 Source: Data Age 2025, sponsored by Seagate with data from IDC Global DataSphere, Nov 2018 IDC White Paper I Doc# US44413318 I November 2018 The Digitization of the World – From Edge to Core I 14

The Digitization of the World from Edge to Core - Page 14 The Digitization of the World from Edge to Core Page 13 Page 15