Chapter 1 Characterizing the Global Datasphere Global Datasphere Expansion is Never-ending The use of data today is transforming the way we companies capture, catalog, and cash in on data live, work, and play. Businesses in industries in every step of their supply chain; enterprises around the world are using data to transform collect vast sums of customer data to provide themselves to become more agile, improve greater levels of personalization; and consumers customer experience, introduce new business integrate social media, entertainment, cloud models, and develop new sources of competitive storage, and real-time personalized services into advantage. Consumers are living in an their streams of life. increasingly digital world, depending on online and mobile channels to connect with friends and The consequence of this increasing reliance on family, access goods and services, and run nearly data will be a never-ending expansion in the size every aspect of their lives, even while asleep. of the Global Datasphere. Estimated to be 33 ZB in 2018, IDC forecasts the Global Datasphere to Much of today’s economy relies on data, and this grow to 175 ZB by 2025. (Figure 1). See Appendix reliance will only increase in the future as for methodology and data/device categories. Figure 1 – Annual Size of the Global Datasphere Annual Size of the Global Datasphere 175 ZB 180 160 es140 yt120 etab100 Z 80 60 40 20 0 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 Source: Data Age 2025, sponsored by Seagate with data from IDC Global DataSphere, Nov 2018 MRI image creation is driving storage requirements significantly. The trend is more images with thinner slices and 3D capability. We've gone from 2,000 images to over 20,000 for an MRI of a human head, and stronger magnets and higher resolution pictures means more data stored. – Senior Director in IT, Major Healthcare Provider IDC White Paper I Doc# US44413318 I November 2018 The Digitization of the World – From Edge to Core I 6

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