Chapter 2 A Regional Perspective on the Global Datasphere Regional Dataspheres have their own unique growth profile Whether population driven, application driven (e.g., video surveillance), or digital transformation maturity driven, any given country or region will have a different Datasphere growth profile. Note that the calculations in regional Dataspheres are based on where the devices are located from a regional perspective, as opposed to who may actually own them. For example, if providers in the U.S. own and operate datacenters in EMEA, the data created and stored are part of the EMEA Datasphere. China China has the fastest growing Datasphere of all the regions forecast in this study. The rapid deployment of video surveillance in China has catapulted the country’s use of enterprise storage, as well as a large share of endpoint data creation. China is also one of the fastest growing regions when it comes to the deployment of cloud. EMEA Much of the growth in the EMEA Datasphere is a result of a massive population with associated endpoint devices used to create and consume massive amounts of data, an already established base of video surveillance infrastructure, and the initial impact of General Data Protection Regulation (GDPR) legislation that likely will result in a temporary increase of data until formal data management practices are implemented fully. U.S.A. While the U.S. Datasphere continues to grow, it cedes share to the other regions due to its more mature state in cloud infrastructure and highly penetrated population from an endpoint perspective. APJxC The Asia-Pacific region including Japan, but excluding China, has the second strongest Datasphere growth with respect to geographies analyzed in this study. Countries like Japan are spending aggressively on smart city initiatives, which are data-creation intense. IDC White Paper I Doc# US44413318 I November 2018 The Digitization of the World – From Edge to Core I 16

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